Communication Strategies for Chinese Classical Dance in the Era of Big Data
DOI:
https://doi.org/10.71222/n0d0v565Keywords:
big data, chinese classical dance, communication strategy, digital media, cultural transmissionAbstract
In the era of big data, the communication of Chinese classical dance faces both unprecedented opportunities and significant challenges as digital platforms reshape how traditional art forms reach global audiences. This study examines communication strategies for Chinese classical dance through a multiple case analysis of three nationally recognized productions: Tang Palace Night, The Beauty Walk, and The Journey of a Legendary Landscape Painting. Drawing on communication theory, big data analytics, and cultural heritage studies, the analysis identifies three key findings. First, algorithmic recommendation systems amplify rather than determine cultural success, suggesting that content quality remains the primary driver of audience engagement. Second, personalization and broad audience exposure can coexist through sequenced multi-platform strategies that strategically deploy content across different digital channels. Third, authenticity drives algorithmic engagement when cultural elements are presented in accessible and visually compelling formats. The study concludes that big data serves as a strategic enabler for refining and scaling culturally valuable content, not as a substitute for artistic excellence. Practical implications include platform-optimized video production, dedicated digital infrastructure development, platform-specific content tactics, and online-offline integration models. These findings offer actionable insights for traditional art forms navigating digital transformation while preserving cultural integrity and artistic authenticity in an increasingly algorithm-driven media landscape.References
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