Research on Personalized Customized Design of Museum Cultural and Creative Products from the Perspective of Visual Communication Design
DOI:
https://doi.org/10.71222/7r9yxh65Keywords:
visual communication design, museum cultural and creative products, personalized customization, user experience, cultural disseminationAbstract
Amid the convergence of upgraded cultural consumption and digital technology, the museum cultural and creative industry is entering a pivotal phase of transformation, shifting from the production of homogeneous products toward the provision of personalized experiences. With the rapid advancement of artificial intelligence, the transition from traditional mass production to personalized customization has become an inevitable trend. This study emphasizes the central role and value of visual communication design in facilitating this transformation. It defines the conceptual framework of personalized customized design, explores its multifaceted significance for users, museums, and the design discipline, and systematically constructs an implementation approach grounded in visual communication design methodology. Finally, it envisions future development directions, aiming to offer both theoretical insights and practical paradigms to support the high-quality and sustainable development of museum cultural and creative products.
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