Problems and Countermeasures in the Management of my country's Baijiu Market under the New Circumstances
DOI:
https://doi.org/10.71222/kx0w2c67Keywords:
Baijiu market, youth-oriented, low-alcohol, market management, ChinaAbstract
The Baijiu market in China is undergoing significant transformation under new circumstances, particularly with the rise of youth-oriented and low-alcohol Baijiu. This research investigates the challenges faced in managing this evolving market and proposes countermeasures to address these issues. The study employs a mixed-methods approach, combining qualitative and quantitative analyses to identify key problems and evaluate potential strategies. Findings reveal critical gaps in market positioning, consumer engagement, and regulatory frameworks. The proposed countermeasures aim to enhance market adaptability, foster innovation, and align with changing consumer preferences. This research provides actionable insights for stakeholders aiming to navigate the complexities of the modern Baijiu market.References
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