Supply Chain Restructuring and Competitive Strategies of Chinese Window and Door Brands in the North American Market

Abstract

This study investigates how global supply chain restructuring reshapes the competitive strategies of Chinese window and door brands seeking sustainable development in the North American market. As geopolitical tensions, regionalization trends, sustainability requirements, and technological transformation intensify, Chinese firms face both opportunities and constraints in overseas expansion. Guided by supply chain resilience theory, international business strategy, and branding frameworks, this paper analyzes strategic pathways that can strengthen competitiveness under the emerging global supply chain landscape. The research reveals that competitive advantages increasingly depend on diversified supply chain layouts, localization-oriented operational adjustments, compliance with regulatory standards, and higher-value brand positioning. The findings highlight that Chinese window and door firms must move beyond cost-driven models and adopt integrated strategies that emphasize technological upgrading, digital coordination, and sustainable value creation. The study contributes to ongoing discussions on the upgrading trajectory of Chinese manufacturing and offers strategic recommendations for enhancing long-term competitiveness in North America.