Changes in China's Winter Sports Tourism Industry After the Beijing Winter Olympics: A Big Data Perspective
DOI:
https://doi.org/10.71222/ch6ea355Keywords:
winter sports tourism, Beijing Winter Olympics, big data analysis, industry development, TF-IDF, CONCORAbstract
With the successful hosting of the 2022 Beijing Winter Olympics, China's winter sports tourism industry has entered a period of accelerated development. This study uses big data analytics to examine the long-term impacts of the Winter Olympics on market demand, industrial structure, and cultural integration. Data related to the keyword "winter sports tourism industry" were collected from Baidu, Google, and Sina Weibo from February 21, 2022, to November 4, 2024. Using Textom, keyword frequency analysis, TF-IDF weighting, and CONCOR clustering, the study identifies core themes and development patterns in the post-Olympic era. Results show that "economy," "market," "sustainability," and "culture" are key topics driving industry discourse. Four clusters were identified: market expansion, cultural tourism integration, infrastructure development, and international cooperation. Findings indicate that the Beijing Winter Olympics significantly enhanced public attention and stimulated new business opportunities in winter tourism. This research provides empirical evidence to support policy formulation, industrial planning, and sustainable development in China's winter sports tourism sector.
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