Strategic Management—Ferrari Strategy Report
DOI:
https://doi.org/10.71222/m2wm3j52Keywords:
electrification transition, circular supply chain, sustainable exclusivityAbstract
Ferrari's "Green Scarcity" strategy addresses EU emissions regulations (2035 ICE ban) and Gen Z sustainability demands by integrating exclusivity with carbon neutrality. The approach features limited-edition BEVs (≤500 units/year from 2025) with carbon-fiber integration (<1.5t, >600km range), priced 20% above ICE models with carbon-neutral optional packages (+5%). It establishes a closed-loop supply chain via a "Zero-Carbon Tech Alliance" mandating 100% core supplier ISO 14064 certification by 2026, while enhancing customer value through carbon-footprint tracking. Leveraging F1 lightweight technology and projected €500M annual revenue, Ferrari targets an ESG upgrade (BBB→A by 2027) to balance heritage with sustainable innovation.
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