Social Media Marketing Strategies for Employer Brand Building of Small and Medium-Sized Manufacturing Enterprises
DOI:
https://doi.org/10.71222/r7bck240Keywords:
manufacturing small and medium-sized enterprises, employer brand, social media, marketing strategyAbstract
In the increasingly competitive talent market, small and medium-sized manufacturing enterprises need to build their employer brand in order to enhance their attractiveness to talent. By leveraging the advantages of efficient dissemination and extensive reach through social media, enterprises have gained new channels for brand promotion. This article focuses on the role of social media marketing in helping employers build their brand, analyzing the shortcomings in content publishing, audience engagement, and platform integration, and explores feasible improvement paths. The aim is to enhance the brand awareness and brand conversion rate of enterprises through content planning, interactive mechanism innovation, and platform operation integration, and provide marketing support for the development and growth of small to medium-sized manufacturing enterprises.
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