A Case Project on Women Entrepreneurs and Business Growth Strategies in Guangzhou City, China
DOI:
https://doi.org/10.71222/kzh9e583Keywords:
women entrepreneurs, business growth strategies, gender and entrepreneurship, Guangzhou, digital transformation, inclusive economic developmentAbstract
This case project explores how women entrepreneurs in Guangzhou, China, develop business growth strategies amid economic transition and institutional challenges. Focusing on a sample of women-led enterprises across various sectors, the study analyzes how these entrepreneurs address constraints such as limited access to finance, intense market competition, and regulatory barriers, as well as opportunities and challenges arising from digital transformation. Data were collected through interviews, surveys, and performance records, revealing common strategies including innovation-driven business models, strategic networking, and effective use of e-commerce platforms. The findings highlight not only the resilience and leadership of women entrepreneurs but also the structural barriers that continue to limit their potential. The project concludes with targeted recommendations for policymakers, investors, and support institutions to improve the entrepreneurial ecosystem. By situating women's entrepreneurship within a Chinese urban context, the study contributes to a broader understanding of gender, innovation, and inclusive economic development.
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