Construction and Practice of a Sustainable Protection Model for the Commercialization of Cultural Heritage

Abstract

The commercialization of cultural heritage has become an inevitable trend in the context of globalization and market-driven cultural economies. While commercialization presents opportunities to revitalize heritage sites, enhance cultural dissemination, and stimulate local economic growth, it also entails risks such as overexploitation, loss of authenticity, and cultural homogenization. This paper develops a sustainable protection model for the commercialization of cultural heritage through a combination of theoretical exploration and empirical analysis. The study examines the delicate balance between economic value extraction and heritage preservation by investigating stakeholder coordination, value chain integration, ecological sustainability, and digital empowerment. Two data tables are presented to categorize heritage commercialization types and to provide comparative assessments of sustainable practices. Findings indicate that effective and sustainable commercialization requires a multi-dimensional approach that integrates robust regulatory frameworks, cultural innovation, community participation, and advanced technological tools. By offering a structured model and practical strategies, this research contributes both theoretically and operationally, providing actionable guidance for cultural heritage institutions, policymakers, and practitioners.