Research on Quality Preservation Management and Operational Efficiency Optimization of Cold Chain Enterprises
DOI:
https://doi.org/10.71222/aa52s919Keywords:
cold chain enterprises, quality preservation, operational efficiency, supply chain management, digital transformationAbstract
This study investigates strategies to achieve synergy between quality preservation management and operational efficiency optimization in cold chain enterprises. Drawing upon supply chain management, total quality management, operations research, and lean management theories, the research develops a comprehensive framework to enhance both product integrity and cost-effectiveness. A mixed-methods approach is employed, including literature review, theoretical modeling, data envelopment analysis (DEA), Malmquist productivity index, structural equation modeling (SEM), and case studies of representative enterprises such as JD Cold Chain, SF Express, and DHL Supply Chain. The results demonstrate that advanced monitoring technologies, blockchain-based traceability, standardized operations, intelligent transportation scheduling, and digital transformation significantly improve freshness retention, transportation efficiency, and cost management while supporting sustainable development. The study validates the proposed integration model and provides practical guidance for managers and policymakers to promote technological adoption, process standardization, and green logistics. Future research should focus on emerging technologies and regulatory interactions to further optimize quality-efficiency integration in the cold chain sector.
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